marketers are particularly interested in postpurchase behavior because it

What role does Pedro play in the buying center? Chinas standard of living has dropped over the past 30 years. Some websites provide allow consumers to shop while getting opinions from online friends. Which of the following is an example of a reseller? Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. This is the most important, riskiest and most expensive decision she has ever made. offers insights into information search methods. The same product design and features, and the same basic promotional campaign, used in all countries. always include his firm in their universal set. Generally, firms entering foreign markets begin with. A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. This is an example of which of the following types of buying situation? There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to provide a hotline to immediately address customer feedback. an indicator of the quality of life in a country. A. financial risk.E. Refer to Figure 4-8. situational. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. C. avoids social, situational conflicts. After need recognition, a business develops __________ that suppliers might use to develop their proposals. A. involves both compensatory and noncompensatory consumers. Which of the following is NOT one of the four general types of organizational cultures? The team's coach has invited all team members to make recommendations, after which he will select the successful vendor. every aspect of consumers purchase decisions. Marketers particularly want their brands and products to be in consumers __________ sets. Sandy thinks the east side of her city is a great area to own a home and raise a family. When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. the outcome of the alternative evaluation process. Marketers are particularly interested in postpurchase behavior because it. Chris is gathering information about the general economic environment in Nepal. Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) to satisfy ritual consumption needs while avoiding overconsumption. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. Gerald will likely use a(n) __________ strategy. carefully demonstrate the software to his customer's staff.C. Darrell sells custom cabinets for upscale residential homes. a level of population growth that impacts exports. consumer behavior than ____ segmentation. When making an important purchase, consumers often consult friends and family. They are the four countries known for the highest levels of bribery in business and government. Nearly all small businesses have consensus buying centers. The growth rate of the world population will remain relatively constant in the future. _____ involves the buyer considering their own personal knowledge about a product based on past experience. The business-to-business buying process is initiated by which of the following steps? Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. For each unit sold, the price sellers receive after the tax (net of tax) is assist him in meeting his functional needs. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product.. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. True B. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. the infrastructure is more advanced in most developing countries. Tom is concerned about __________ capabilities in Bangladesh. In a joint venture, the burden of ownership, control, and profits is not shared. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. This is an example of postpurchase cognitive dissonance. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. When the floor rusted through on her old car, Kelly knew she had a problem. There are approximately 1 billion people living in India. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. _____ is an entry point that is commonly used to find specific sites. I got another big order, and they just keep on coming." During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. Generally, people buy one product or service instead of another because they. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction Budweiser is well known for using humor in its ads for Bud Light beer. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. entails actual rather than potential customers. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. Tariffs artificially lower prices and therefore lower demand. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? Which of these is NOT a disadvantage of franchising? Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. C. $27 When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. In order to do so, the United States should institute, The measure of how much one currency is worth in relation to another is referred to as, All of the following are major existing trade agreements EXCEPT. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. He does not want to take a lot of risk and he is willing to limit his control of international stores. involves both compensatory and noncompensatory consumers. India has no shopping malls or other large commercial centers. A. Firms attempt to respond quickly to complaints, hoping to, 69. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. She . Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. Many specialty portals have been created to serve specialized needs. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. consumers in developing countries have very specific preferences. Global population growth is equally dispersed among nations. consulting close friends and families before expanding the search to a wider, external group. extend decision rules to the customer complaint desk. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. These influences on her spending decisions are all ________ influences. Postpurchase cognitive dissonance is especially likely for products that are, 66. This is an example of ______________. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. This is an especially critical time for marketers, as their customers are dealing with. Brad is observing part of his firms. Most B2B buying situations can be categorized as new buys, modified rebuys, and. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. These three brands make up her _____ set. Sandy and John have different _____ regarding the east side of the city. Andr was addressing his __________ risk. Variations in the product design country by country, with the same basic promotional campaign used in all countries. how consumers decide to make their purchases. The local skydiving team is buying new parachutes. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Quickly and professionally. the degree of perceived risk associated with the product or service being considered. $20 temporal factors. Apple has nurtured this __________ component of their customers attitudes. offers insights into ritual consumption.C. LinkedIn is mainly used for ________ in the B2B marketplace. Andr was addressing his __________ risk. perceptual learning. most consumers in developing countries live in densely populated cities. Arnie knows habitual purchasers with strong store loyalty are great customers. issue a request for proposals from invited suppliers. They can save companies money and reduce paperwork. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. In a _____ situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision. Marketers are particularly interested in postpurchase behavior because it. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. involves actual rather than potential customers. Jaden probably has a misguided sense of his. focus exclusively on the head of the buying center. Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. corporate strategies designed to maximize profits. Which of the following is a potential negative factor for foreign investment in China? reducing financial risk and increasing psychological payout. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. Which of the following is not one of those changes? She wants to satisfy both functional and psychological needs. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. Which of the influences on the consumer buying process does this represent? Russian consumers have little interest in online shopping. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. She was leaning toward charging a, higher price than competitors to help demonstrate that, hers was a high-quality product. Markham Publishing is known for its consultative buying center culture. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. call for different marketing and selling strategies. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. offers insights into information search methods. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Small companies use them to attract more attention to their purchasing needs. 2020-2023 Quizplus LLC. Like marketers, political candidates who set expectations too low, could: Darrell sells custom cabinets for upscale residential homes. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. Which of the following is one of the global entry strategies? carefully demonstrate how to maintain the finish on his cabinets. visit customers after they have moved into their homes. She was, planning to expand into new markets, and she was, considering pricing. A time frame when the devices are needed. They have suffered more than most other countries in the recent recession. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. always include his firm in their universal set. Work with our consultant to learn what to alter. 72. No; the sales rep should be looking for new customers instead. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. tell customers that he has the best quality cabinets available anywhere in the country. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? They are experiencing significant levels of economic growth. psychologically soothing, purchased impulsively, and part of a consumers evoked set. assist them in their internal information search. 74. One benefit of having satisfied customers is that they may spread positive word of mouth. whether targeting consumers or resellers, marketers need to focus on. I got another big order, and they just keep on coming." Which of the following would be an example of glocalization of the Fiesta? Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. redefine determinant attributes. These influences on her spending decisions are examples of. suggest that B2B sellers should develop one marketing mix to use for all situations. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. B. The internal search is characterized by. Which of the following social factors explain this type of influence? By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. Population shifts are causing a decline in the percentage of people in the middle class. Like marketers, political candidates who set expectations too low, could:A.tarnish voter's image of the candidate.B. consumers may view their roles differently in different countries. decision heuristics. What role does John play in this situation? reduce the number of products and services open to purchase on internet portal sites. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. In which buying situation is the buyer most likely to proceed through all six steps in the buying process?
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